Frequently Asked Questions
What is a realistic Google Ads budget for a Malaysian SME?
It depends far more on your industry cost-per-click and sales cycle than on business size. Rather than quoting a flat figure, we work backwards from your target number of customers, your close rate and your cost per lead to establish the budget the maths actually requires.
Do you manage Google Ads accounts we already own?
Yes. We prefer clients to retain ownership of their own Google Ads account and grant us management access, so your historical data, conversion history and account learning stay with you regardless of who manages it.
How is Google Ads different from SEO?
Google Ads buys placement immediately and stops when the budget stops. SEO earns placement slowly and persists. Most businesses use Ads to validate which keywords convert, then invest in SEO for the terms that prove profitable.
What is a Google Ads quality score and why does it matter?
Quality Score is Google's rating of how relevant your keyword, ad and landing page are to each other. A higher score lowers your cost per click and improves ad position, meaning two advertisers bidding the same amount can pay materially different prices for the same placement.






