Frequently Asked Questions
What counts as a qualified lead?
A qualified lead is an enquiry that matches your target customer profile, has a genuine need for what you sell, and has the authority or budget to act on it. We optimise for this rather than raw enquiry volume, because a high lead count with poor fit simply moves the cost problem to your sales team.
Which industries does Stelix Media generate leads for?
Our portfolio is weighted towards corporate and service industries — medical and healthcare, security services, industrial and port services, education, and manufacturing. Published case studies include Code One Medical, Panther Protect and Kuantan Port.
How do you measure return on ad spend?
We track cost per qualified lead and, where the client can share closed-won data, cost per acquired customer — not impressions or clicks alone. Tracking is configured so the numbers reconcile against your actual sales records rather than platform-reported conversions in isolation.
Do I need a landing page for lead generation campaigns?
Almost always. Sending paid traffic to a general homepage dilutes intent and depresses conversion rate. A dedicated landing page matched to the ad message typically converts substantially better than a homepage carrying the same spend.


















