In today’s fast-paced digital landscape, capturing attention is more challenging than ever. However, video content has emerged as a game-changer for small and medium enterprises (SMEs) in Malaysia. Did you know that video content is projected to make up 82% of all internet traffic by 2024? Additionally, marketers who use video grow revenue 49% faster than those who don’t. For SMEs looking to stand out in a crowded market, including video into your marketing strategy isn’t just an option—it’s a necessity to engage audiences, build trust, and drive sales.

What is Video Marketing?
Video marketing is a strategy that leverages video content to promote products, services, or brands. It effectively engages audiences and conveys messages in a visually appealing way, making it a mainstay in today’s digital marketing landscape, especially on social media.
Why Video?
While videos themselves are not new—think mega-budget corporate videos or iconic brand-sponsored festival greetings like Petronas’ CNY ads—what’s changing is the format and approach. We’re now talking about short-form video content, like TikTok, Snapchat, and Instagram Stories.

The expectation around video content used to be that it needed to be cinema-quality, with a complete storyline, elaborate visual effects, and a generous budget. But the tide has shifted. Today, authenticity and relevance have replaced grandeur in video production. The most popular content now sits in a sweet spot between spontaneous user-generated clips and carefully staged productions.

How Can SMEs Incorporate Video?
For small and medium enterprises, here are three types of video content you can start with:
Explainer Videos
Purpose: Educate your audience and establish credibility as a solution provider.
Strategy: Discuss topics relevant to your business that your audience cares about. This is the “edutainment” content dominating social media feeds, leaving viewers more informed and keeping your brand top-of-mind when they have a need.
Instructional Videos
Purpose: Showcase your products by demonstrating how they work.
Strategy: Instead of listing steps, create a simple video that visually demonstrates your product’s usage while highlighting its benefits. A picture may be worth a thousand words, but a video can do even more in showcasing your product.
Brand Videos
Purpose: Humanize your brand and build trust with your audience.
Strategy: Feature the people behind your brand with quick Q&A sessions or short interviews with the owner and employees. This personal touch can make your brand more relatable and trustworthy.

Best Practices for Video Marketing
Quality Matters
Ensure clear visuals, good sound, and professional editing. Consider investing in a stock image and video subscription from providers like Shutterstock, iStock, or Freepik. These platforms offer professionally shot and curated visuals that can elevate your content at a fraction of the cost of producing them yourself. For sound and editing, tools like CapCut can help you achieve a professional finish.
Branding and Consistency
Maintain a consistent look and feel to give your viewers a coherent experience. This includes establishing a colour scheme and tone of voice that represents your brand.
Call to Action
Always link the video to your brand by wrapping it up with a clear call to action. This could be an invitation to a free consultation, a special promotion, or a memorable brand tagline like Nike’s “Just Do It” or H&M’s “Fashion and Quality at the Best Price.”
Ride the Video Marketing Wave Today
Effective marketing today isn’t about outspending your competitors but about aligning with ongoing trends—such as the meteoric rise of video consumption. The good news? With the right tools, anyone can create compelling video content. Ready to transform your brand image and boost your business revenue with video?
Schedule a free consultation with us today!