Corporate Website
Kuantan Port
Kuantan Port is a major deep-water port in the region of Kuantan, serves as a key gateway for trade in the Asia-Pacific region, offering a range of services including container handling, bulk and break bulk cargo operations, and an integrated logistics and warehousing facility.
Challenges
Visitors to the Kuantan Port website were often unfamiliar with the specific location of Kuantan Port within in Malaysia. This lack of geographical awareness created difficulties for potential international partners and clients in assessing the port’s strategic value and logistical advantages.
Corporate Website Solutions
A series of enhancements were implemented on the Kuantan Port website to address these challenges and highlight its strategic location:
1. Interactive Map Integration:
An interactive map of Southeast Asia highlighting Malaysia, with a zoom-in feature on Kuantan Port, was integrated into the homepage. This visual tool helps first-time visitors immediately locate the port in a global context.
2. Educational Content on Malaysia and Kuantan:
The website now includes a section dedicated to educating visitors about Malaysia and the specific advantages of Kuantan Port’s location. This section features information on local infrastructure, connectivity, and the port’s role in international trade.
Results
The redesigned Kuantan Port website effectively communicates the strategic importance of the port in global logistics chains, making it easier for international clients to evaluate partnership opportunities. By clearly showcasing its location and the logistics of shipping from Kuantan, the port strengthens its position as a key player in international trade in the region.
