Since it’s easier and cheaper than traditional marketing, digital marketing has been one of the most successful ways for businesses to market themselves.
But, without a proper digital marketing strategy, you’re just wasting your time and effort.
So what’s a digital marketing strategy and what are some strategies that work?
What’s a digital marketing strategy?
Digital marketing strategy uses online platforms such as paid, earned, and owned media to achieve specific marketing goals related to your business. You should consider the performance of your business based on the goal you have set, so you’re more likely to achieve it.
Most strategy plans will list out which online channels and digital marketing tactics you intend to use, as well as how much money you intend to invest in these channels and tactics.
Importance of digital marketing strategy
There are many reasons why you MUST have a digital marketing strategy, but here are the top 3 reasons:
Your company lacks a guideline for achieving its goals, objectives, and key results if it does not have digital marketing strategies. You know what you want to do, but you’re not sure how to get there. This leads to a digital marketing campaign that is ineffective.
Optimize your budget
Having sufficient resources is not enough. You should be able to plan what your digital marketing campaign will need in order to succeed. Having a good money management can allow you to do so much more.
Develop a unique value proposition
The digital market is very competitive. To be successful in your digital marketing campaign, you need to differentiate yourself from your competitors. Only an outstanding digital marketing strategy can lead to a good campaign.
Top 5 Effective Digital Marketing Strategies That Work
Build your buyer personas
No matter if it’s online or offline, you need to know who your target audience is so that your whole digital marketing campaign can directly target them. This is when you need a fictional person – A buyer persona.
A buyer persona is a very clear and precise portrayal of a person who represents your target audience. Even though this persona is not real, it’s based on extensive research of your current or desired audience.
It’s important to know that this persona should be built based on real data, as making assumptions about your audience will only lead you in the wrong direction for your marketing strategy.
Make the Buyer’s Journey Smooth
Buyers do not decide to buy right way. They go through a process in which they become aware of, consider, and assess a new product or service before deciding to purchase it. That’s what the buyer journey is all about.
You can observe every step a visitor makes on your website, how much time they spend on each page, and even which sites led them to leave.
Track your website’s activity using tools such as Google Analytics. Bounce rate, session duration, pages per session, and other factors might be included. This tool provides you with all of the information you need to make updates to your website in a timely and effective manner.
Make use of this information to personalize your digital marketing strategy to those potential customers.
Evaluate your existing digital channels and assets.
When analyzing your existing digital marketing platforms and assets to select what to include in your plan, look at the big picture first – this will keep you from feeling overwhelmed or confused.
Gather your assets and put them in a spreadsheet so you have a clear view of your existing owned, earned, and paid media.
Owned media are those platform which your company has complete control. This refers to your brand’s or company’s digital assets, such as your website, social media profiles, blog content. You can post, edit, or even delete the anything on these platforms as you see fit.
Earned media is the exposure you get from word-of-mouth marketing. Whether it’s content you’ve shared on other websites (such as guest posts), PR work you’ve done, or the customer service you’ve provided. The recognition you receive as a result of your efforts is referred to as earned media.
Paid media is any channel that you pay for in order to attract the attention of your target audience. This includes Google Marketing, paid social media posts, and any other medium in which you pay for increased visibility.
Maintain a Social Media Presence
While most business owners understand how important social media is, sometimes they will forget about it when they’re busy. This is not a good practice considering how you’re inactive most of the time.
An out-of-date social media profile is not useful for your customers. It’s fine if you only have time to handle one account. Just choose the platform that is suitable for your business and publish quality content consistently.
One of the ways to increase audience engagement is by posting memes with funny captions. Memes are a smart way to show you’re up to with the current trends and are mindful of your market and clients.
It’s important to provide engaging content for your customers so they begin to consider your business an active and helpful source of information, so that they’ll visit your social media regularly.
Make Use Of Remarketing
Remarketing, also known as retargeting, is a popular method of digital marketing in which advertisers deliver ads to people who have visited their website or a certain web page and have taken or have not performed a specified action. It’s an efficient approach to reach out to those who have previously expressed an interest in your company or brand.
After you’ve established your website and social media accounts, you can utilize targeted internet ads to drive more traffic to your site. Set up a retargeting campaign using Google Ads and Facebook Ads once you’ve identified prospective consumers among these visitors.
If you want your digital marketing journey to be successful, it’s important to plan out your digital marketing strategy to strategically approach your target audience. Without a solid foundation to your plan, your effort will go to waste.
Keep in mind these 5 strategies are only part of the little things yet effective things you can do. There are many more methods out there that can elevate your digital marketing efforts.