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The Complete Guide to Social Media Marketing for Beginners in 2022

Social media marketing is so important that no one, I mean NO ONE can afford to lose out on today. It’s that important! You’re missing out on many opportunities if you’re still not on social media! But what exactly is social media marketing?


What is social media marketing?

Social media marketing is the use of social media platforms such as Facebook & Instagram to connect with your audience to promote your brand, improve sales, and drive website traffic. This includes a good social media strategy, such as posting high-quality content, connecting with your followers, and evaluating your results.


Why Social Media Marketing is Important for Your Business?
Increase your brand awareness
There are lots and lots of users on social media, and if you don’t have a presence on any online platforms, you’re losing your chance to let people know about you! 

Not only that, but you can also have higher brand awareness by sending traffic from social media to your website. Wanna know how to do that? Easy. Include your website link in your profile, bio, and posts so people can click it.


Enhanced Search Engine Optimization (SEO) rankings
The presence of social media is becoming an important part in ranking. SEO standards are always changing nowadays to guarantee a higher ranking. As a result, optimizing your website is no longer enough. 


Foster relationships with your customers
By interacting with your followers on social media, you can establish long-term ties between them and your brand. You can do this through your post, replying to their comments, and offer any help they might need.

You can also ask your followers questions about your products, their problems, or create giveaways to help establish trust and show how much you appreciate their feedback and support.


Learn from your competitors
Where else is better to spy, I mean learn about your competitors other than social media? Learn how they execute their social media strategies, how they advertise their products, or even how they interact with their followers. You can even learn what you shouldn’t do on social media.


Cost-effective
Speaking of cost-effectiveness, this must belong to social media marketing! Almost all social media platforms allow you to create an account for free. But, if you’re planning to execute Facebook and Instagram ads, do expect to pay for your advertisement. 

Having a cost-effective solution is important as it allows you to get a higher return on your investment and make space for your other expenses. 


How to Start a Successful Social Media Campaign?
Select your platforms
Choose the platform based on your target demographic and popularity in the country. Only take on the number of platforms you can handle as you can always handle more in the future.


Establish goals and objectives
Before starting, you should establish simple tasks such as posting once a day for a month, setting up your profiles, or conducting a competitive analysis. Once you’re used to it, you can set bigger goals such as increasing your followers by X percent or publishing X amounts of content every month.


Report and adjust
Each social media platform has its own set of analytics tools, and you can use them to see which can produce the best results you’re looking for. Improve on what works and discard those that doesn’t work. 


What are the Best Platforms for Social Media Marketing?
You might be surprised to hear this but, there’s no one “BEST” platform out there. Every single social media platform is made to cater to specific target audiences, and you have to do your own research to find out which one suits you best.

Each channel has a preferred type of content and frequency of publishing. For example, what works on Twitter may not work on Instagram, there is also a huge difference between LinkedIn and the majority of the other big social networks.


Conclusion and Takeaways
Although starting your social media marketing journey may seem hard, you can avoid feeling overwhelmed by understanding the social media marketing trends and use some of the tools available online to help you. Begin working on your brand’s social media marketing plan to grow your followers, enhance engagement and drive conversions to your website. 

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